CEO: 0913190201 Marketing: 0925697216

About Harar Peanut Butter

Producing premium peanut butter products that delight our customers with their taste and nourish them with their nutritional value.

About Harar Peanut Butter

Our Vision

Being the foremost innovator in the peanut butter industry and offering a diverse range of nutritious and flavorful products in 2029.

Our Mission

At Harar Peanut Butter, our mission is to produce and distribute premium peanut butter products that delight our customers with their taste and nourish them with their nutritional value.

Our Core Values

Quality

We uphold uncompromising standards of quality in every aspect of our operations, from sourcing the finest ingredients to maintaining excellence in manufacturing processes.

Integrity

We conduct our business with honesty, transparency, and fairness, fostering trust among our stakeholders and adhering to ethical principles in all our endeavors.

Innovation

We continuously strive to innovate and improve our products, processes, and practices to meet the evolving needs and expectations of our customers.

Health & Well-being

We are committed to promoting the health and well-being of our consumers by offering nutritious and wholesome peanut butter products.

Sustainability

We are dedicated to environmental sustainability, minimizing our ecological footprint through responsible sourcing and production.

Community

We actively engage with and support the communities in which we operate, fostering economic development and empowering local farmers.

Siraj Yilma - CEO

Siraj Yilma

Founder & CEO

Message From Our CEO

Dear Valued Customers,

It is with great pride and enthusiasm that I welcome you to Harar Peanut Butter Manufacturing and Distributor Enterprise. Since our founding in 2007 E.C., we have remained steadfast in our commitment to producing the highest quality peanut butter products while upholding our core values of quality, integrity, and sustainability.

Our journey began with a simple vision: to create peanut butter that not only tastes delicious but also contributes to the health and well-being of our consumers. Today, with 35 dedicated employees, we continue to innovate and expand our product offerings while maintaining the same commitment to excellence that has defined us from the beginning.

As we look to the future, we remain focused on our mission to be the foremost innovator in the peanut butter industry, both locally and internationally. We are grateful for your trust and support, and we look forward to continuing to serve you with products that delight your taste buds and nourish your body.

Sincerely,

Siraj Yilma

Company Background

Harar Peanut Butter Manufacturing and Distributor Enterprise was founded by Siraj Yilma in 2007 E.C. (Ethiopian Calendar). Over the years, the company has grown to become a significant player in the peanut butter industry, known for its commitment to quality and innovation.

Organizational Structure

The company operates with a well-defined organizational structure, which includes the following key departments:

General Manager

Oversees the overall operations, strategic planning, and management of the enterprise.

Administrative Department

Includes finance and human resources (HR) functions. Manages financial health, employee relations, and compliance.

Production Department

Responsible for the entire production process, ensuring high standards of quality and efficiency.

Sales & Marketing

Focuses on market research, sales strategies, customer relationship management, and brand promotion.

Our Journey

Since its inception, Harar Peanut Butter Manufacturing and Distributor Enterprise has been committed to producing high-quality peanut butter products. The company prides itself on its innovative approaches and sustainable practices that not only ensure product excellence but also contribute to the broader community and environment. With 35 permanent employees, the company fosters a culture of teamwork, continuous improvement, and dedication to customer satisfaction.

By maintaining a focus on quality and innovation, Harar Peanut Butter Manufacturing and Distributor Enterprise aims to expand its product offerings and solidify its position as a leader in the peanut butter industry, both locally and internationally. The company's strategic vision and robust operational framework lay the foundation for its ambitious goals and continued success.